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Gynger buyer app

We helped build a finance platform for businesses. The webapp allowed businesses to access financing and manage their loans and payments. We worked continuously to include new features and update the user experience. This is an overview of our design process.
Client
Gynger
Project type
Partnership (ongoing support)
Our role
Product design, UX design
Team involved

The design process started with research and close understanding of the user journey, which allowed us to start defining priority user flows and defining the overall app architecture.

After ideation, we sketched lo and mid fidelity versions of the home dashboard and other relevant app sections.

After the ideation process was solid, we explored the visual language for different interactions and screens, and and created a UI library that could let us apply the style consistently.

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